Design Strategy

User research is an integral part of design, which attempts to answer questions like “who will use this design?” or ‘How will this concept work with our user base?”. It is an iterative and cyclical process which focuses on understanding user behaviours, needs and motivations through various feedback methodologies. It helps designers respond more effectively to user needs with informed and inspired design solutions.

Learn how to think like a
software engineer

User eXperience (UX) is the art of making complex products easy and fun to use. UX drives almost all the products that you use from aeroplanes to mobile apps. Companies such as Apple, Google, Yahoo, Microsoft, eBay, Audi, and LinkedIn attract and engage billions of customers because they invest in user experience. More simply put, a UX professional is like the architect that designs houses, where as a software engineer is like the civil engineer who uses the designs to construct the house.

Minimum Qualification

  • Education: Bachelors Degree
  • Streams: Design, Architecture, BFA, B.Sc, M.Sc, B.A., M.A., B.E. , B.Tech, M.Tech, BBA, and MBA.
  • Percentage: 60%
  • Students should have graduated by July 2014.
  • Exceptional Candidates without minimum qualifications may also apply.

What You’ll Learn

Accumulation of Data

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Strategic Research Techniques

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Data Synthesis

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Communication Skills

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Course Started!

Saturday June 10, 2015 – Monday August 17, 2015

  • 3 months
  • 4-6 hours of work / week
  • 6:00pm – 8:00pm