About Us

The term interaction design was first coined by Bill Moggridge and Bill Verplank in the mid-1980s. It would be another 10 years before other designers rediscovered the term and started using it. To Verplank, it was an adaptation of the computer science term user interface design to the industrial design profession. To Moggridge, it was an improvement over soft-face, which he had coined in 1984 to refer to the application of industrial design to products containing software

Learn how to think like a
software engineer

User eXperience (UX) is the art of making complex products easy and fun to use. UX drives almost all the products that you use from aeroplanes to mobile apps. Companies such as Apple, Google, Yahoo, Microsoft, eBay, Audi, and LinkedIn attract and engage billions of customers because they invest in user experience. More simply put, a UX professional is like the architect that designs houses, where as a software engineer is like the civil engineer who uses the designs to construct the house.

Quick Facts

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Headquartered in Silicon Valley, California, UX Reactor is a premier user experience (UX) software design-consulting firm focused on creating enterprise and consumer software products.

The team was started more than a year back, by Prasad & Satyam Kantamneni who are industry leaders for User Centered Design, and both have history in successfully leading & building large global design organizations (Yahoo, PayPal, Citrix, eBay).

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Headquartered in Silicon Valley, California, UX Reactor is a premier user experience (UX) software design-consulting firm focused on creating enterprise and consumer software products.

The team was started more than a year back, by Prasad & Satyam Kantamneni who are industry leaders for User Centered Design, and both have history in successfully leading & building large global design organizations (Yahoo, PayPal, Citrix, eBay).