User Experience

The term interaction design was first coined by Bill Moggridge and Bill Verplank in the mid-1980s. It would be another 10 years before other designers rediscovered the term and started using it. To Verplank, it was an adaptation of the computer science term user interface design to the industrial design profession. To Moggridge, it was an improvement over soft-face, which he had coined in 1984 to refer to the application of industrial design to products containing software

Learn how to think like a
software engineer

User eXperience (UX) Design is the art of making complex products easy and fun to use. UX drives almost all the products that you use from airplanes to mobile apps. Simply put, A UX professional is like the architect that designs houses, where as a software engineer is like the civil engineer who uses the designs to construct the house.

Strong UX teams are representated with members of each of the four skill sets detailed below. Consequently, we are looking for candidates from diverse backgrounds to fit into each of the roles below.

NOTE: The curriculum will be common for all trainees, though they will be given opportunity to specialize during the practicum.

Researcher :

Assess, Understand & Evaluate

Loves interacting with people – to understand their goals and needs.

Is a strong advocate of users needs in the team.

Has strong analytical skills, and is comfortable with data (Qualitative and Quantitative).

Has strong communication skills, and is able to convince team based on data.

Typical background: Experimental Design, Cognitive Psychology, Sociology, Anthropology, Human Factors, Human-Computer Interaction, Statistics or Market Research.

Visual Designer :

Brand Communication

Provides the soul of the experience.

Understands color’s, color combinations, layouts, Typography and Visual Hierarchies.

Has strong drawing skills and design aesthetic.

Is extremely detail oriented.

Expert in graphic design tools: Photoshop, Illustrator, CorelDraw etc.

Typical background: Fine Arts, Graphic Design,Visual Communications or Architecture.

Interaction Designer :

Structure, Flow Hierarchy

Defines how the product will interact with the users.

Builds skeleton of the experience.

Has strong analytical skills.

Is extremely detail oriented.

Has strong communication skills, and is able to convince team based on data.

Is comfortable with technologies such as HTML5, CSS, JavaScript, AJAX etc.

Typical background: Industrial Design, Architecture, Engineering or Human Computer Interaction.

Design Prototyper :

Explore Refine

Loves programming, and can do flowcharts in sleep.

Ability to quickly build prototypes.

Expert in multiple languages including HTML5, CSS, PHP, SQL, Ruby on Rails etc.

Is able to quickly learn new concepts.

Typical background: Engineering, Software Development etc.