Insight Driven Innovation

The term interaction design was first coined by Bill Moggridge and Bill Verplank in the mid-1980s. It would be another 10 years before other designers rediscovered the term and started using it. To Verplank, it was an adaptation of the computer science term user interface design to the industrial design profession. To Moggridge, it was an improvement over soft-face, which he had coined in 1984 to refer to the application of industrial design to products containing software

Learn how to think like a
software engineer

Example 1

a Lock is to Key as ATM is to ______; explain why

Example 2

Use the following alphabets to create as many English words as possible “AZBER”

Example 3

Identify the next number in the sequence. Explain why?

1,2,3,5, __

Example 4

Given a jar of 8 liters full of water, show how you can divide the quantity of water into two halves using only 5 liters and 3 liters jars.

Example 5

Choose all conclusions that validly follow from the argument below. Also explain why?

All kittens are playful, some pets are kittens therefore

All pets are playful. Some pets are playful All kittens are not pets All playful animals are not pets.

Example 6

When the shape on the left is folded at the dotted line which shape does it produce?


Example 7

PigeonsBeGone is a company specializing in products that stop pigeons from entering balconies, thereby helping keep balconies clean. You have been asked to create a logo for the company. Please sketch out logos for the company, and explain your thought process.

Example 8

How will you graphically communicate the saying “All that glitters is not gold”. Explain your thought process.

Example 9

Shown below is the state wise data for Aadhar card enrollments. Evaluate the data below and answer the following questions: (Calculators allowed)


Which state had the best enrollment process, why?

Which state had the worst enrollment record, why?

If you were responsible for improving the Aadhar process, and were given the above data, what decisions would you make? Why?