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Prasad (Co-founder & CEO) is a User Experience professional with more than 15 years of experience working with Fortune 500 companies.

He specializes in data driven design, and was the principal architect of the Eye-Tracking platform at Yahoo!. He holds a number of Patents, and is considered an expert in User Experience metrics, and design based on cognitive principles.

One of the achievements he is most proud of is using data to build a case and drive the launch of the search assistance feature (also known as search suggestions) at Yahoo!. A feature that touches almost all internet users across the world today.